The word “branding” is thrown around in conversation so frequently, it is surprising to find not every business person knows what it means.
In simple, straightforward terms, this eBook provides the basics of branding for you and your organization.
- What is a brand?
- Why are brands built on intangibles?
- How are brands perceived by audiences?
- Who in the organization affects the brand experience?
- What is the goal of branding?
Viewed more than 100,000 times, this eBook will help you define the brand experience your organization seeks to deliver to its audience.
Download your FREE copy of The 9 Criteria for Brand Essence™ today!